Blueberry Cosmetics was undergoing a full creative overhaul. The goal was to develop a complete visual identity for the company, including designing a new logo, cohesive branding elements, and packaging for three new product launches. Blueberry Cosmetics lacks a distinct and cohesive brand identity that resonates with its target market. In a saturated and highly competitive cosmetics industry, the brand must redefine its visual presence to stand out. The challenge lies in crafting a fresh and compelling identity—from logo to packaging—that not only aligns with industry trends but also captures the unique personality of Blueberry Cosmetics and appeals directly to its desired customer base.
Blueberry Cosmetics
The Process
Mood Boards
Stylescapes
Brand Elements
The rebrand for Blueberry Cosmetics led to a fresh, playful identity that feels modern and approachable. The new logo, colors, and packaging all work together to help the brand stand out and connect with its target audience.This project taught me how important it is to design with intention, every choice was backed by research on the brand’s goals and competitors. Overall, it was a great experience that helped me grow as a brand designer.